THE Department of Foreign Affairs and Trade has named advertising agency Clemenger BBDO as the successful bidder for the Smartraveller creative account.
The agency will be responsible for making Smartraveller the “go-to destination” for Australians travelling abroad, under a three-year contract expiring in Sep 2022.
Clemenger BBDO also holds a key Austrade contract to develop Australia’s so-called ‘nation brand’.
The Smartraveller platform is undergoing significant changes (TD 26 Sep), with a planned revamp seeing DFAT no longer encouraging Australian travellers to register when going abroad.
A new look website to roll out next month will offer the option of SMS “critical alerts” in a crisis.
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Source: traveldaily