TOURISM Australia Chairman Bob East earlier this week urged changes to the collation of National Visitor Survey figures.
Speaking at the TravelIQ conference in Sydney on Wed, East said the statistics – which are used as key indicators by state and territory governments – are in some cases still gathered via calls to fixed line phones where respondents are asked about their recent travel patterns.
East said that with everyone now carrying a wifi-enabled GPS-equipped smartphone in their pocket “surely we can do better”.
He told TD Federal Tourism Minister Simon Birmingham was “on top of the issue”.
Source: traveldaily