TOURISM Australia has launched a new “Agent Ambassador” program, seeking travel consultants from across the globe to educate their peers on Australia’s tourism offerings.
The tourism body’s Managing Director John O’Sullivan said the move reflected the key role of frontline travel agents as a critical part of the travel distribution system, with qualified Aussie Specialist agents in the USA, Canada, the UK, Germany, Italy, France, New Zealand and Indonesia invited to apply.
The selected Ambassadors will take part in an eight-day famil trip in late Mar 2019, flying with Qantas and staying in a range of high-profile properties while equipped with a new Go-Pro to capture their experiences.
Prospective participants must submit a two-minute video pitch explaining why they believe there is nothing like Australia, and why they should be chosen to take up a role as a first-time Tourism Australia Ambassador.
The winners will participate in a range of activities over the following year, including attendance at training events, providing testimonials and more.
“We want our Aussie Specialist Ambassadors to head to our shores and have a fantastic time experiencing our world-class tourism products and share their enthusiasm and insights with other travel agents in their home market,” O’Sullivan said.
He said the scheme was all about peer-to-peer advocacy, with expectations that the content created by the Ambassadors would help other Aussie Specialists to improve their product knowledge, encourage more agents to sign up for the program and “ultimately help more people book fantastic Australian holidays”.
Source: traveldaily