TOURISM Australia (TA) has officially kicked off its new youth campaign Australia Inc., targeting young people who combine travel with temporary work under Australia’s Working Holiday Maker program (TD 14 Mar).
Australia Inc. seeks to showcase how a working holiday in Australia can give young people a “point of difference and equip them with the experience, confidence and skills” needed to develop a career back home.
Tourism Australia MD John O’Sullivan said that the campaign aimed to address a recent downward trend in the overall number of working holiday makers coming to Australia.
Source: traveldaily