AIRBNB Inc is the latest digital accommodation platform to be hauled before the courts by the ACCC, with the company accused of misleading consumers into believing prices for Australian stays were in Australian dollars, when they were in actual fact priced in US dollars.
The ACCC alleges that between Jan 2018 and Aug 2021, Airbnb made false or misleading representations to thousands of Australian travellers by displaying prices on its platforms using only a dollar sign “$”, without making it clear that those prices were being charged in US dollars.
While at least on “some occasions”, the consumer watchdog concedes Airbnb referred to the price in US dollars in small font on the last page of the booking process, the ACCC said this happened only after the platform had already displayed numerous “$” amounts on earlier pages, without clearly referencing US currency, and importantly, only after the consumer had clicked to “reserve” their accommodation.
The ACCC also alleges the site engaged in further misleading conduct by telling many complainants that it had clearly displayed prices in US dollars, when this was often not the case.
Adding insult to injury, the ACCC also stated some consumers found themselves further out of pocket through currency conversion fees charged by their credit card providers.
During the time period of the alleged deceptive behaviour, the average Australian dollar to US dollar exchange rate was $0.72c, resulting in Australian consumers who thought they were paying $500 for their accommodation booking paying close to $700.
“Despite thousands of consumers complaining to Airbnb about the way prices were displayed, Airbnb didn’t amend its booking platform until after the ACCC raised the issue,” ACCC Chair Gina Cass-Gottlieb claimed.
The ACCC is now seeking injunctions, pecuniary penalties, and orders for the compensation for affected consumers and costs.
The latest case follows Trivago being hit with a $45 million fine for deceptive behaviour back in Apr (TD 22 Apr).

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Source: traveldaily