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Unlocking rewarding benefits and experiences for members from expansive loyalty ecosystems, receive up to 20,500 bonus KrisFlyer miles through Clubpoints conversion. HKT’s integrated loyalty and digital commerce platform, The Club, and the Singapore Airlines Group’s lifestyle rewards programme, KrisFlyer, are pleased to launch a two-way points and miles conversion programme, through which members of The Club and KrisFlyer can enjoy more avenues to enhance their benefits.
With this collaboration, members of The Club and KrisFlyer can convert KrisFlyer miles to Clubpoints directly on SingaporeAir.com, opening up a world of varied travel and lifestyle offerings, along with member-exclusive experiences such as curated travel packages, pre-screenings and priority concert bookings. They can use Clubpoints to offset their spending on The Club or convert Clubpoints to KrisFlyer miles via theclub.com.hk to redeem a wide range of rewards including flights, hotel stays, car rentals, shopping, and dining offers.
Conversion rates between Clubpoints and KrisFlyer miles are as follows1, 4:
· 1 KrisFlyer mile to 0.15 Clubpoint*
· 1 Clubpoint to 0.6 KrisFlyer mile**
*A minimum of 3,000 KrisFlyer miles is required for each conversion, and a maximum of 30,000 KrisFlyer miles can be converted per member per calendar year (on an aggregated basis). Clubpoints to be credited under the KrisFlyer miles and Clubpoints conversion will be rounded down to the nearest integer. The final amount of Clubpoints to be credited for each conversion is subject to the value shown at the time of conversion. All converted KrisFlyer miles cannot be reversed.
**A minimum of 100 Clubpoints (and in minimum block(s) of 10 Clubpoints thereafter) is required for each conversion, and a maximum of 10,000 Clubpoints per day and 100,000 Clubpoints per member per calendar year (both on an aggregated basis) can be converted. The final amount of KrisFlyer miles to be credited for each conversion is subject to the value shown at the time of conversion. All converted Clubpoints cannot be reversed.
Monita Leung, CEO of Digital Ventures, HKT, said, “Our collaboration with Singapore Airlines marks a milestone for us as we strive to expand our business and enhance our loyalty ecosystem. By enabling our valued members to seamlessly convert their Clubpoints to KrisFlyer miles and vice versa, we are unlocking possibilities for them to access an extensive array of rewards and privileges. We are dedicated to exploring regional collaboration across industries to create personalised experience for our Club members, and this collaboration with Singapore Airlines exemplifies our dedication to our members.”
Ryan Pua, Divisional Vice President, Loyalty Marketing, Singapore Airlines, said,
“Our partnership with The Club is part of an ongoing commitment to add new partners to our membership ecosystem. It synergises the rewards offered by KrisFlyer, Kris+, and The Club, diversifying the offerings across travel, dining, retail, and entertainment experiences for all members. The Club is KrisFlyer’s first two-way rewards conversion partner in Hong Kong, which highlights the importance of this market for the Singapore Airlines Group.”
To celebrate the launch of this collaboration, limited-time offers are provided to eligible The Club members until 31 May 2024. The Club members can enjoy bonus KrisFlyer miles when they convert a designated amount of Clubpoints to KrisFlyer miles during the Promotion Period
The post The Club and Singapore Airlines join hands to launch Points and Miles Conversion Programme appeared first on Brand TD.
Source: traveldailymedia