TOURISM Tropical North Queensland (TTNQ) has partnered with youth travel platform Global Work & Travel to launch a new campaign to attract more working holidaymakers (WHM) from Europe.
Aimed at addressing the severe staff shortage in the region, the First Class To Paradise social media campaign matches inbound travellers aged 18 to 30 with a partner employer in Cairns and the surrounding areas.
There are currently thousands of jobs that need to be filled in Tropical North Queensland, with tourism and hospitality operators bearing the brunt of the shortage as they desperately try and keep pace with a growing demand from travellers to the region.
Part of the marketing push also involves rewarding one traveller with a First Class flight with Singapore Airlines from London to Australia when they register with TTNQ and pay for a working holiday trip through Global Work & Travel.
Global Work & Travel CEO Jurgen Himmelmann said the WHM campaign/incentive was a timely reminder for inbound travellers that working in Nth Qld is a perfect way to see some of the state’s most sought after tourism experiences.
“It’s a great way to let the UK and European travellers realise that they have the opportunity to work and play in a part of the world where they can easily access the Great Barrier Reef, the Daintree and an endless choice of…experiences,” he said.
For the year ending 2021, the number of domestic overnight travellers to Tropical North Queensland increased by close to 40% when compared to 2020, representing a total spend of $2.7 billion in the region.
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Source: traveldaily