INVESTMENT in digital and data technologies will be key to Virgin Australia Group’s vision for the future, the company has said.
Under the management of Bain Capital, the group will invest “significantly in the comprehensive digital re-platforming” of the airline & the Velocity Frequent Flyer program.
The group said this would improve Virgin Australia’s commercial capability and customer experience, significantly enhancing the employee experience and increase the pace of profitable revenue growth.
The sale of Virgin Australia Group to Bain will be implemented through a Deed of Company Arrangement, to be voted on at the second creditor’s meeting planned for 26 Aug.
The post VA tech investment appeared first on Travel Daily.
Source: traveldaily