VISIT Victoria has launched what is being described as “the world’s first tourism campaign optimised for dogs”.
The promotion aims to increase visitor dispersal across the state, showing how man’s best friend loves the quality experiences of regional Vic as much as its owner.
It features content curated by “pet-fluencers” and is an extension of the recently launched Your Happy Space campaign targeting humans.
Visit Victoria CEO Peter Bingeman said the Your Dog’s Happy Space campaign would encourage more Melburnians to explore regional Vic.
Source: traveldaily