TOURISM WA has welcomed an announcement from the State Government that it will provide an extra $31 million in funding for WA’s tourism events as part of the 2022-23 state budget.
Tourism Minister Roger Cook said, “a revived program of business events will help to create an economic legacy beyond the value of initial tourism expenditure – helping us build towards a bigger, better Western Australia.”
A large portion of the funding ($20 million) will go towards the new Major Events Fund, of which $5 million has been allocated for hosting business events.
Business Events Perth Chair Bradley Woods welcomed the news and said the funding recognised the important role that business events played in strengthening and diversifying the state’s economy.
“This funding boost is well timed as we continue our efforts to secure lucrative business events to re-energise and rebuild the many venues and small businesses who are still struggling two years into this pandemic”.
Tourism WA Managing Director Carolyn Turnbull stated that the funding will assist Tourism WA in actioning its events strategy, and highlighted the soon-to-launch WinterLive campaign, created with Optus Stadium (pictured) to promote major events taking place in Perth over Jun and Jul.
These events are set to attract interstate and international visitors, with the line-up including State of Origin – Game II, ICON, Perth’s International Festival of Football, and nine AFL matches.
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Source: traveldaily