THE Western Australian Government and the Royal Automobile Club of Western Australia (RAC) have collaborated on a new tourism initiative, deigned to encourage more locals to go on an intrastate holiday.
The partnership, which marks the latest phase of the Wander out Yonder campaign, will include a special “WA Travel” edition of RAC’s Horizons magazine for Sep, which will promote many of the state’s popular holiday spots.
The magazine will also include a range of WA travel offers, as well as special rates at RAC, with eligible tourism operators able to purchase advertising space at significantly reduced rates.
“The special edition of RAC’s member magazine – dedicated entirely to Western Australian travel – will reach more than a third of the state’s population,” enthused WA Tourism Minister Paul Papalia.
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Source: traveldaily