CHINESE company Wanda Hotels & Resorts has revealed plans to open 700 hotels in China within five years under a new premium mid-end brand called Wanda Moments.
The addition will be based on the brand concept “better for tomorrow” and be “committed to providing high-quality selected service to business travellers with unique taste, enjoy life attitude and pursuing different experiences,” the company said.
Wanda Moments will also aim to “create a new lifestyle that integrates art, culture, intelligence and fashion”.
It is the fifth hotel brand of the company and follows Wanda Reign, Wanda Vista, Wanda Realm and Wanda Jin.
The first six contracts for Wanda Moments hotels have been signed by the properties’ owners.
Wanda Hotels & Resorts also announced an upgraded guest loyalty program, Wanda Club.
The new program allows points to be accumulated from rooms, restaurants, banquets and MICE.
There are also four levels of membership with varying privileges, and points redemption has been expanded to hotel rooms, dining products, flight mileage and movie tickets at Wanda Cinemas across China.
Source: traveldaily