ADVENTURE World will head to Europe in 2019, with the destination featuring for the first time in its new winter program.
The operator’s 2019 winter itineraries extend beyond its regular destinations of Canada and Alaska to include Sweden, Iceland, Finland, Asia & the USA.
Adventure World md Neil Rodgers told Travel Daily the new additions were prompted by requests from travel agents.
He said while FIT travel in Europe during the summer season was “quite a crowded space”, the company saw “major opportunity” in winter.
“We wanted to do something quite niche so we’ve taken Europe – which could be categorised as a more mainstream destination – and found the niche element of it.”
In keeping with Adventure World’s traditional winter offering, the brochure focuses on non-ski winter activities.
“There’s nobody really in the market offering these styles of program in winter,” Rodgers said.
“This is for a client that might want to do two or three days ski, but not a full 7-14 day lift pass, but wants a winter experience with wildlife, trekking, hiking, snowshoes & that style of travel.”
Adventure World’s winter program has seen “exponential” growth year-on-year and the 2019 edition features a total of 34 new itineraries.
Additions in Europe include an eight-day Fat Biking in Finland package, seven-day Arctic Sweden & the Icehotel and five-day Iceland Northern Lights, while in the USA there’s a nine-day California Winter Expedition and 12-day Utah Wonders and National Parks.
In Asia, a highlight is a nine-day Snow Leopard Expedition in the Indian Himalayas, which includes five days searching for snow leopards and other wildlife.
Adventure World confirmed it would continue its GSA partnerships with Headwater Holidays and Exodus, both operators who offer Europe travel.
View the brochure online HERE.