VISIT Sunshine Coast, Tourism Noosa and the Sunshine Coast Airport have collaborated on a new marketing campaign aimed at encouraging New Zealanders to visit Queensland’s Sunshine Coast in winter.
The integrated multimedia marketing push is running in conjunction with Air New Zealand and highlights the incentive of escaping NZ’s cold winter in exchange for tropical Qld.
“For many kiwis, the Sunshine Coast is a second home because of our warm climate & laid-back atmosphere,” said Visit Sunshine Coast ceo Simon Latchford.
Source: traveldaily