EXPERIENCE AlUla has appointed Edelman Australia to manage its trade PR and Walshe Group as its travel trade marketing rep in the local market.
Located in Saudi Arabia, AlUla is coined the “living museum”, and is a UNESCO World Heritage recognised desert city, and is renowned for its cultural history and ancient architecture.
The city of AlUla will form an important pillar of Saudi Arabia’s new tourism push to pivot away from its oil-based economy.
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Source: traveldaily