AUSTRALIA is set to overtake the UK as Silversea Cruises’ second largest source market, the cruise line’s ceo Roberto Martinoli told a group of media at an event in Sydney yesterday.
In the country on his first trip down under in the role, Martinoli highlighted Australia is “an extremely important market” for the cruise line.
“We see that Australians love cruising, they are the deepest intake market in the world and so we are delighted and we are trying to push this even further.”
At the event Silversea detailed a new three-year partnership with photographer Steve McCurry, who travels with the cruise line and chronicles the Silversea fleet and destinations.
Barbara Muckermann, chief marketing officer confirmed McCurry will visit Australia as part of his tie-up with the company, with his photography likely to highlight the Kimberley as a potential destination.
Silversea will bring its new ship, Silver Muse, to Australia for the 2018/19 season (CW 27 Apr), but Muckermann confirmed the line would not be looking at innovations such as submarines or helicopters.
“We are about real experiences, the reality is that the Arctic water is so milky that even with a submarine you won’t be able to see much and we are always trying to be very respectful of the environment,” she said.
Pictured are: Barbara Muckermann, cmo; Leanne Fonagy, marketing manager Asia Pacific; Roberto Martinoli, ceo; & Amber Wilson, md Asia Pacific.