BEST Western International has appointed Graham Perry as its new managing director for Australasia.
The appointment follows Best Western’s move to take control of the global brand from the Motel Federation of Australia (TD 05 Jun) as it moved to a “Property Direct Relationship” with member properties in Australia and NZ.
Perry joins Best Western from his most recent role as ceo of Inland NSW, while he is also a former ceo of See Australia as well as Traveland, and has held positions at Fairfax and Utell.
“Best Western has a positive position in Australia and New Zealand with more than 100 properties and tremendous customer loyalty,” Perry said.
He said he was working to bed down the operational transition under the new structure, with immediate goals to increase the level of services Best Western provides properties such as increasing revenue management capabilities and growing the group’s loyalty program.
Perry took the position vacated last Dec by Steve Richards, who left Best Western late last year to become gm Australasia for Wendy Wu Tours (TD 12 Dec).
However Richards resigned from WWT two weeks ago (TD 05 Jul) to spend more time with his family.