CORPORATE Traveller has unveiled a new advertising blitz nationally which has seen the roll out of billboards in prominent, high-volume traffic locations in Sydney, Melbourne, Brisbane, Adelaide and Perth.
Launched on Mon, the ‘Meet our Experts’ campaign spans a mix of channels, including lift advertising, airport billboards and an online presence.
Corporate Traveller marketing manager, Australia Monique van Gelder told Travel Daily the ads feature some of the company’s actual travel managers, including Camilla Weddell in Brisbane and the Gold Coast, James Johnson in Adelaide, Nicole Cropley in Melbourne, Subhan Isa in Perth & Ben Jenke in Sydney (pictured).
“The goal is to showcase our brand refresh and also reiterate our key brand position, our amazing team of experts, through the headline ‘Business travel is easier with an expert on board’,” van Gelder explained.
The company originally debuted as Flight Centre Travel Group’s first venture outside the leisure sector 25 years ago and is now a preferred travel partner of over 6,500 companies in Australia.
To mark its 25th anniversary, Corporate Traveller this week also revealed new-look branding (above) and “revolutionary technology tools set to transform the business travel experience” under the CT GO self-service online booking tool (TD Mon).
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Source: traveldaily