CRUISECO has confirmed the outsourcing of its media planning and buying to agency This is Flow.
The wholesaler is estimated to spend about $5 million annually on advertising, according to Mumbrella, and until now has managed its campaigns internally.
Cruiseco national marketing manager Carolyn Mackley said the business was “going through a positive transition period in a competitive and cluttered market and as such we needed an agency that was aligned with our motivation”.
Source: traveldaily