AN expansion to New Zealand is “high on the agenda” for Crystalbrook Collection, on the back of rapid growth in Australia since the brand launched in 2017.
The company currently has two hotels open in Australia, Little Albion in Sydney and Riley in Cairns, with a combined total of 350 room keys and is planning to grow to 2,000 room keys by 2022.
New Cairns properties, Bailey and Flynn, are set to open in Sep and Apr respectively, followed by Kingsley in Newcastle in Oct 2020.
Another development in Port Douglas is also proposed at Crystalbrook Superyacht Marina, but a construction date has not yet been confirmed.
“We are big believers in investment and growth,” Crystalbrook Group Director of Marketing Katie Malone told TD at the Australian Tourism Exchange in Perth last week.
The company is also set to announce the appointment of a Director of Development and Director of Acquisitions this week.
“We’re hitting that next stage of maturity and putting more structure in place,” Malone said.
Source: traveldaily