ETIHAD Aviation Group has embarked on a major refresh, which will see the airline “streamline operations” and “focus on improving its core operating performance”.
A fresh executive leadership team will oversee a restructure of the company into seven business divisions reporting to group ceo, Tony Douglas, as opposed to individual businesses operating under a group structure.
Douglas joined the carrier in Jan (TD 29 Sep) and embarked on a company-wide review, in an attempt to turn around the carrier’s performance, which last year recorded a loss of US$1.52 billion, an improvement on the 2016 deficit of US$1.95 billion (TD 15 Jun).
He said the eventual aim of the process was for Etihad to “be in the best shape to ensure its long-term sustainability, enabling it to meet the challenges of an aviation industry in constant flux”.
The restructure will see Peter Baumgartner move from the role of the airline’s ceo into a strategic advisor role, Mohammad Al Bulooki promoted to coo, Robin Kamark will become cco, and Ibrahim Nassir as chief human resources and organisational development officer.
The seven new business divisions will be Operations, Commercial, Maintenance, Repair & Overhaul (MRO), Human Resources, Finance, Support Services and Transformation.