HELLOWORLD Travel will run a marketing campaign in 2018 on why consumers should book with a Helloworld Travel agent.
Andrew Burnes, chief executive officer & managing director at Helloworld Travel, announced the “strategic marketing message” at the company’s Frontliners Forum over the weekend in Hobart.
Set to debut next year, Burnes said some of the marketing budget would go to showcasing the benefits of booking with a Helloworld Travel agent.
“I don’t think we should spend marketing dollars on telling people why book with a travel agent,” he said.
“It will be about why come to a Helloworld travel agency.”
Burnes said that up until now, the travel company had mostly spent its advertising dollars only on tactical offers which were promoted on television and radio and in the press.