HAWAII Tourism Oceania will this month present a series of events, destination training for agents and consumer activities to share the Aloha Spirit under the moniker of the ‘Month of Lei’.
In partnership with Hawaiian Airlines, HTO is bringing reps from the Hawaiian Island Visitor Bureaus of Kaui, Oahu, Maui and Island of Hawaii for travel agent product training events to be held in Sydney, Brisbane and Auckland.
Activity includes a partnership with wholesaler Excite Holidays to produce an eight-page guide on the Hawaiian islands (TD yest).
HTO’s local country manager Giselle Radulovic noted that the state of Hawaii observes Lei Day on 01 May as a tribute to the US state’s culture and spirit, a philosophy the organisation would like to share in Australia.
Consumer activity includes a promotion with Airtasker to find an ‘Aloha Apprentice’ – info HERE.
Source: traveldaily