IN a company first, the Intrepid Group has publicly released its annual report, offering stakeholders full visibility of the company’s 2017 performance, vision and outlook for 2018.
The report shows Intrepid has experienced steady passenger growth, with 298,137 customers travelling with the company’s tour operator brands throughout the year and Intrepid Travel seeing a 15% rise in passenger numbers during the period.
Chief executive officer James Thornton says he believes the company’s strategy of “growing with purpose” is working, noting that “for the second time since returning to independent ownership two years ago, we’ve seen growth in our passenger numbers, our revenue and our profitability.
“This record growth enabled us to do more to grow the market for what we call sustainable, experience-rich travel,” he added.
Overall profit for the company came in at $10.7 million, an increase on 2016 figures which delivered $10.5 million.
The rise was attributed to customer satisfaction, which remained high throughout 2017 with a score of 4.71 out of five.
Looking ahead, Intrepid said it plans to invest in the digital space as well as utilise different forms of technology in order “to better understand our customers”.
A strong focus on Intrepid’s destination management company will remain key to its 2020 strategy, following a positive expansion into Iceland, Japan and Central America in 2017.
Source: traveldaily