TRAMADA this morning announced the integration of “interactive media-rich enhanced itineraries” through a new partnership with Umapped.
The addition means Tramada clients can offer their leisure and corporate customers personalised offers and content along with a host of other features such as live updates, two-way messaging and even real-time chat.
The Umapped platform supports delivery via the web, mobile devices, PDFs and as a white-labelled branded solution for travel agents.
Tramada chief executive officer Jo O’Brien said Umapped is already used by leading global brands and consortia such as Virtuoso and Ensemble Travel.
“This new partnership reinforces Tramada’s leadership, innovation and customer satisfaction gained from our alliances with an ever-growing list of best-of-breed innovators,” she said.
Umapped has also hailed the Tramada integration as an important component of the company’s global expansion plans.
“The travel industry is booming for Australia and New Zealand, and this partnership with the industry-leading Tramada platform is the ideal launching pad to introduce Umapped’s collaborative itinerary solution to the Asia-Pacific marketplace,” said Umapped chief executive officer Lisa Israelovitch.
Canada-based Umapped offers an online Trip Publisher as well as an API option to consolidate bookings, curated content and real-time location data into what is described as a “social and mobile tool for travellers” who can collaboratively build on their own itineraries as well as share recommendations with friends.