INTREPID Travel is merging Geckos Adventures into its Intrepid brand and launching a new range of small group trips for 18- to 29-year-old travellers.
Intrepid Group ceo James Thornton said the decision “made sense”, explaining Intrepid had four times the number of 18 to 29 travellers as Geckos.
“It’s a global brand, whereas Geckos is almost entirely sold in Australia,” he explained.
“Intrepid has a much bigger audience and this decision means we can have better conversations with 18 to 29s about the things that matter.”
All Geckos Adventures will move into Intrepid’s 18-29 range from 01 Oct, which Thornton said provided “a socially conscious generation with a stress-free alternative to backpacking and big bus tours”.
Geckos Adventures was originally a competitor to Intrepid’s Basix range but has been managed by Intrepid since 2013.
In 2014, Geckos Adventures repositioned to exclusively target travellers aged 18-39 (TD 05 Jun) and in 2017 cut its maximum age limit to 29 (TD 22 Sep).
The new Intrepid 18 to 29s brochure will be released Mon and the company will be offering $99 deposits on its trips.
Intrepid has partnered with Friends-International, and has pledged to make a donation to the social enterprise for every 18 to 29s trip booked.
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Source: traveldaily