WA TOURISM Minister Paul Papalia has announced the launch of a new $1 million campaign promoting the state’s Margaret River region to the East Coast.
The domestic promotion highlights the area as more than just a wine region, showcasing “pristine beaches, forest walks and luxury accommodation” with the tag line ‘WAy’ more to offer.
The brand marketing campaign will run until 30 Aug targetting Sydney & Melbourne visitors, with Papalia saying it forms a “key part of our Two-Year Action Plan for tourism”.
Source: traveldaily