NORDIC specialists 50 Degrees North is launching NORD Journeys, a new brand aiming to fill the market gap left by the collapse of Bentours (TD 20 Sep).
Responding to the increase in demand for Scandinavian tours in the Australian and New Zealand markets, the brand will offer most of the products previously available at Bentours.
Guaranteed coach departures, escorted small group tours, regional FIT tours, self-drive itineraries and Norwegian coastal voyages will all be on offer under NORD Journeys, with many of Bentours’ most experienced sales consultants coming on board with the new brand.
The NORD brand will differ from the 50 Degrees North brand by offering fewer inclusions and generally not as high-end accommodation.
“Our teams in Melbourne and Lillehammer have been living and breathing anything Nordic for the past 10 years (and for most of us, our whole lifetime), so putting this product range together has been fairly easy and straightforward,” said 50 Degrees North Chief Executive Officer and co-founder Tietse Stelma.
“The total volume we handle is set to increase significantly…although you may experience a slightly longer turnaround to begin with, we are aiming at a 24-48 hour turnaround for quotes, which will be one of our measures of success.”
50 Degrees North said the brand’s website (nordjourneys.com), agency brochures, and a team of sales representatives across Australia and New Zealand will be finalised soon.
The company is also urging travel agents across the two countries to get in contact to set up a sales agreement – for more information CLICK HERE.
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Source: traveldaily