NZ cycling strategy

NZ cycling strategy

TOURISM New Zealand (TNZ) is targeting Australian travel agents as part of its cycling holiday strategy, announcing plans to host 10 Flight Centre consultants on a famil next month.

The cycling focus is part of TNZ’s plan to attract longer-staying and higher-spending visitors, while at the same time dispersing tourism into regional areas.

Agents will spend five days riding the Alps2Ocean Cycle Trail and Otago Central Rail Trail, hosted by TNZ in conjunction with Adventure South NZ.

Australian cycling participation in NZ has increased by 3,000 people to 39,000 in the past year.

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Source: traveldaily