NEW Zealand’s capital city and the nearby Marlborough region will take centre stage in a new autumn tourism campaign set to launch in Australia next week.
Tourism New Zealand’s four-week promotion aims to boost the number of Aussies visiting the Wellington and Marlborough region by 7.5% (about 7,000 extra holidaymakers) from Mar to May.
The campaign is centred on the creativity & culture of Wellington and the landscapes and vineyards of Marlborough Sounds.
“New Zealanders think nothing of visiting Sydney or Melbourne for a long weekend. We want Australians to feel the same way about visiting here,” said TNZ’s chief exec Stephen England-Hall.
TNZ has teamed with Wellington Economic Development Agency & Destination Marlborough for the new autumn campaign.
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Source: traveldaily