THE Queensland Tourism Industry Council (QTIC) will introduce a revamped membership structure next financial year, coinciding with the roll-out of a new logo (above).
The organisation will offer three membership tiers – Tourism Supporter, Tourism Advocate and Tourism Champion – which will no longer be tied to members’ staffing levels.
“It’s all about giving you the choice of membership level and providing more value for you,” QTIC chief executive Daniel Gschwind told members at a launch in Cairns.
“What level QTIC Member you are is no longer determined by how many staff you have — instead you choose the level of involvement you want, and the benefits you want from your membership,” he said.
The organisation’s new logo is its first refresh in 17 years and represents a speech bubble to symbolise “the voice of tourism”.
QTIC is also planning a new website involving the logo.