SYDNEY-BASED activities booking software provider Rezdy has signed a strategic partnership with Hotelbeds Group, which will progressively add real-time bookings of tours and attractions to its offering.
Hotelbeds describes itself as the “world’s largest bedbank,” having last year acquired GTA Travel and subsidiaries such as TravelCube (TD 24 Apr 2017) as well as Tourico Holidays (TD 09 Feb 2017).
The first stage of the Rezdy agreement has seen activities integrated from Paris, Stockholm, Oslo, Copenhagen & Barcelona, with the rollout to expand to Asia Pacific “where Rezdy has a particularly strong product base, having originally been founded in Australia”.
Rezdy ceo Chris Atkin said the Hotelbeds deal would grow the company’s distribution network of travel intermediaries, giving customers access to new distribution channels and booking segments that might otherwise be difficult to reach.
“This is great news for the tour, attraction and activity companies we work with, as every business is naturally always looking for ways to increase their bookings and grow their business without greatly increasing their workload.”
The Rezdy content will sit under Hotelbeds’ Ancillary Bank division, with director Javier Arevalo saying Rezdy’s real-time booking solutions were “transforming the industry at a time when offering mobile booking tools is absolutely critical”.
The Ancillary Bank operation distributes ancillary products such as excursions, attraction tickets, car rental and cruises to retail travel agents, wholesalers, tour operators, airlines, OTAs and tourism boards.
Hotelbeds ancillary subsidiary brands include car rental aggregator Carnect and B2C tours and activities website Isango!