Royal completes Silversea purchase

Royal completes Silversea purchase

ROYAL Caribbean Cruises Limited has completed its acquisition of a majority stake in Silversea Cruises (TD 15 Jul), after receiving final approval from regulators in Europe and the US.

The deal “unites two leading players in the cruise industry and fills out RCL’s portfolio of cruise brands across all key market segments,” according to a joint statement, with Royal Caribbean now holding 66.7% of Silversea alongside Manfredi Lefebvre d’Ovidio who retains 33.3%.

The companies have also announced a new multi-year initiative to “take Silversea’s ultra-luxury offerings to the next level”.

The so-called Project Invictus includes product upgrades and ship revitalisations – more details in today’s issue of Cruise Weekly.

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Source: traveldaily