SEALINK Travel Group (SLK) has accelerated the rollout of its new group-wide consumer-facing Brilliant Travels brand (TD 13 Nov 2019) as part of an initiative to boost its domestic market share.
The SLK annual report released today notes the immediate focus for the company’s Marine and Tourism division is to navigate the business around COVID-19 restrictions and “maximise all revenue opportunities”.
“With domestic Australian travel being the key market for the next 12 months, SeaLink is well placed to capture good market share of this competitive market due to its unique island destinations,” the report notes.
The Brilliant Travels website allows for the promotion of all of SeaLink’s tourism products under a single brand, with the company saying this “will open national marketing and cross selling opportunities for all of our island destinations and tourism”.
“The development of tailored products will target new markets who would normally have travelled overseas, and all marketing activities around the Group will be focused on driving local business,” SeaLink said.
The company noted that its Marine and Tourism division was already well on the way to rebuilding its revenue base from domestic travel, but said ongoing domestic and international border closures will limit the ability to return to previous levels.
“In particular we foresee an ongoing depressed demand for Sydney Harbour Cruises, touring on Kangaroo Island and Captain Cook Cruises on the Swan River in Perth,” the report said.
SLK’s Brilliant Travels website invites consumers to register for exclusive member offers and discounts and early notification of “Brilliant” deals and packages.
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Source: traveldaily