SQ makes first NDC link

SQ makes first NDC link

SINGAPORE Airlines has entered the New Distribution Capability (NDC) arena, announcing its first connection through the new technology to global online retailer Skyscanner.

The airline today confirmed its flights and ancillary services would be sold via the NDC within months, following its recent Level 3 Certification from the International Air Transport Association (IATA).

Customers who book Singapore Airlines flights through Skyscanner will now be able to do so directly, instead of being referred to the Singapore Airlines website to complete a booking.

Other capabilities such as the ability to select seats and the availability of personalised offers will be introduced progressively.

The move follows last week’s announcement by Qantas that it was launching its own NDC-based Qantas Distribution Platform with three initial partners (TD 22 May).

“We are pleased to be unveiling our first NDC connection, with Skyscanner, to provide more convenience to customers making flight bookings,” said Singapore Airlines’ senior vp of sales and marketing, Campbell Wilson.

“With an NDC Level 3 Certification, we will also be seeking out even more connections with travel partners to improve distribution through SIA’s third-party sales channels.”

Skyscanner senior director of strategic partnerships Hugh Aitken said the arrangement would allow customers to book with “as little friction as possible”.

“Our platform is compatible with any NDC-ready provider ensuring we are able to offer our Airline and Hotel partners industry-leading distribution options,” he said.

Source: traveldaily