SWITZERLAND Tourism has launched a series of pop-up hotels as part of its “Swiss Urban Feel” campaign.
The temporary hotels have been set up across eleven major Swiss cities, offering visitors the chance to spend a night in atypical locations such as the hotel garden of the Beau-Rivage Palace in Lausanne and the 14th century fortified tower of Krummturm located in Solothurn.
The concept was developed on the back of Switzerland Tourism’s recent research findings that showed 25% of overnight visitors from 130 countries sought “hidden” accommodation.
The pop-up hotel campaign will run until Aug and prices lead in at $200 per night.
Source: traveldaily