TOURISM Australia has released details of the latest phase of its Holiday Here This Year campaign, encouraging Aussies to “give the gift of travel” this holiday season.
The latest Holiday Gifting marketing push is designed to incentivise travellers to give back to operators and communities across the country who have been adversely affected by the global pandemic and bushfires by booking a domestic holiday or tourism experience.
Tourism Australia Managing Director Phillipa Harrison said that recent border re-openings meant that this instalment of the campaign would feature every Australian state and territory for the first time since the global pandemic struck.
“This is such a special time of the year to connect with our family and friends and after the year we’ve had – with lockdowns, working from home and physical distancing – we know there’s a lot of Australians out there just itching to get out and spend quality time with those most close to them,” Harrison said.
“What better way to capture the rising optimism we’re seeing at the moment, as travel restrictions ease and borders re-open again, than by gifting a holiday or a holiday experience, and what better gift shop than Australia itself,” she added.
The Holiday Gifting campaign will be rolled out across radio, outdoor advertising and digital platforms, with assets also being made available to industry to use in their own marketing initiatives.
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Source: traveldaily