TOURISM Australia says its new youth-focused Aussie News Today campaign (TD 06 Oct) has already reached more than 20 million 18-30 year olds in Australia’s key youth markets.
Roving reporters Nick Cummins, Teigan Nash and Lincoln Lewis are in South Australia this week, sharing local attractions and experiences with the online channel’s global audience.
TA is encouraging the industry to get involved with the campaign by sending in or tagging content with #AussieNewsToday.
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Source: traveldaily