Tas flags marketing overhaul

Tas flags marketing overhaul

TOURISM Tasmania earlier this month issued a Request for Information for a new “Interactive Design and Information Architecture” project, including a plan to revamp its promotional activities to become a “cutting-edge consumer-focused content marketing organisation”.

The move will see seasonal brand campaigns promoting the state replaced with “‘always-on’ relevant customer communications, branded content marketing and integrated cross-channel experiences,” according to the bid document.

Information and opinions are being sought from marketing technology providers, with submissions due by 04 Jun 2018.

The documentation details Tourism Tasmania’s vision to gather in-depth consumer insights at every touchpoint and use the information to “lead consumers down the path to purchase across Tourism Tasmania’s owned channels”.

More info at tenders.tas.gov.au.

Source: traveldaily