TOURISM New Zealand and Air New Zealand have re-committed to their NZ$20 million annual marketing partnership to promote the country internationally.
The two organisations re-signed their memorandum of understanding yesterday, facilitating spending of up to NZ$10 million each over the coming year for joint activity in Australia, China, the Americas, Japan, Singapore, the United Kingdom and Europe.
Air New Zealand ceo Christopher Luxon said the carrier’s partnership with Tourism New Zealand helped the country to stand out as “a premium destination on the world stage”.
“We are passionate about working with partners to grow our thriving tourism industry sustainably,” he said.
This is the sixth consecutive year the pair have coordinated marketing, taking their total joint investment to over NZ$100m.
Source: traveldaily