TOURISM New Zealand has announced plans to change its 100% Pure New Zealand brand, with ceo Stephen England-Hall saying while it’s been incredibly successful, “what it doesn’t do is showcase New Zealand’s unique people and culture, our way of being, our warm welcome”.
England-Hall foreshadowed the changes at the opening session of the 2018 TRENZ trade show in Dunedin, along with aspirations to grow the country’s tourism by $1 billion per annum over the next five years by showcasing its regional offerings.
He said over the coming months TNZ would source new visitor insights including obtaining detailed information about international visitor activity when they are in the country, in order to inform tourism and product infrastructure development.
More on TRENZ on page 6.
Source: traveldaily