TRAFALGAR will introduce its first African tour program in Dec, capitalising on the recently purchased operations of Cullinan Holdings in an effort to establish a major presence on the continent.
The operator will offer a choice of 10 guided holidays in nine countries, ranging from “mini stays” of 4-5 days up to “country explorer” and “regional explorer” options of up to 15 days.
The program is on sale now, with discounts of up to 10% for tours paid in full by 01 Nov.
Speaking to Travel Daily, Trafalgar ceo Gavin Tollman said the company aimed to establish its Africa presence rapidly and expected take-up from the Australian market to rival that of its Asia program.
“I’m hoping to meet our Asian numbers in year one, and I believe that is our opportunity,” Tollman said.
The program is a first for Trafalgar, despite the Tollman family’s origins in South Africa.
“We always wanted to go to Africa, but I wanted to make sure we could control every element of the experience delivery ourselves,” Tollman said.
“Unless we put our own ground operations in, or we purchased somebody, we wouldn’t do it.”
Tollman said the Africa launch had been made possible by The Travel Corporation’s purchase of Cullinan and its Thompsons Africa DMC in Mar, after several years as a major shareholder.
Africa brochures are now being distributed, CLICK HERE for info.