VIRGIN Atlantic’s newly leased A330-200 aircraft (TD yesterday) will see the introduction of new “love suites” in the Upper Class cabin, in a classic Virgin-esque marketing initiative.
The carrier is boosting its fleet due to a shortage of Rolls Royce engines for its 787 aircraft, and is repainting the former Airberlin A330s which it has leased for several years.
However rather than a full cabin makeover, the existing Airberlin layout in Business class is being retained – so instead Virgin Atlantic is branding the A330 centre seats as a “Love Suite – ideal for “dual dining, watching movies together or even catching up on work”.
There’s also the Solo Freedom seat (an aisle seat) and the Solo Corner Suite (also known as a window seat).
Upper Class passengers will also be able offered a “barista-style” coffee menu, receive free wi-fi messaging and have an upgraded amenity kit featuring so-called ‘Happy Socks’.