THE Wyndham Hotel Group has revealed plans to unite its brands under a common slogan to be phased in between now andDec 2022.
At the group’s global conference in Las Vegas, exec vp and chief marketing officer Barry Goldstein outlined plans to add a “by Wyndham” suffix to the names of properties in franchises including Ramada, Travelodge, Super 8 and Days Inn.
More than 7,000 properties worldwide will be affected, with online changes to appear first from later this week and new signs already on order for North American properties.
Source: traveldaily