CARLSON Wagonlit Travel (CWT) is predicting that demand for corporate meetings and events will grow by up to 10% in 2019, along with expansion in the average size of meetings across almost every global region.
The CWT 2019 Meetings & Events Future Trends report was released yesterday, forecasting that the fastest growth will take place in meetings for between 101 and 500 attendees.
“Rapid innovation in this space is helping to create more engaging experiences and more targeted learning,” CWT said, while technology is also enabling better data capture and analysis.
Innovations such as augmented reality, artificial intelligence and social media-driven engagement are also likely to proliferate across the sector, the company said.
The full report is available for download from cwt.turtl.co.