VISIT California has renewed its partnership with tourism marketing agency Gate 7, extending an 11-year relationship.
Gate 7 has also announced a series of new appointments.
Tristan Freeman has been appointed general manager after 10 years at the agency.
Lisa Dunn has been named director of events, while Sophie Taylor has returned from maternity leave to take up the position of director of PR.
Within the Visit California team, Rob Dempsey has been named account director, Sarah Runnacvles has become senior PR, and Max Higgins has been welcomed as content manager and social media coordinator.
Melanie Bednall, travel trade manager, will continue to drive Visit California’s trade focus.
Gate 7 md Jo Palmer said she was excited to roll out an integrated strategy for California.
Source: traveldaily