TOURISM Australia (TA) will have its biggest ever presence at the World Youth and Student Travel Conference (WYSTC) in Sep, with plans to create a dedicated “Australia village” at the Edinburgh event.
The organisation has become a platinum sponsor for this year’s event – the world’s largest dedicated youth and student travel show – as part of its current youth focus which has also included the creation of the Aussie News Today campaign.
TA will take its largest contingent of operators to the event, with more than 30 youth-focused products signed up.
The md of TA, John O’Sullivan, said participating in WYTSC would help to boost awareness of Australia’s youth travel offering internationally.
TA also plans a Youth Product Roadshow alongside WYSTC.
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Source: traveldaily