Lufthansa dynamic pricing

Lufthansa dynamic pricing

THE Lufthansa Group of airlines has announced the introduction of so-called “Continuous Pricing”, which promises agents booking via the carriers’ NDC Partner Program exclusive access to the most attractive offers.

To launch effective 20 Oct as part of the NDC Smart Offer from Lufthansa, Swiss and Austrian Airlines, the new fares are exclusively available via direct distribution channels.

“The traditional pricing of airlines is limited to 26 booking classes,” the carriers said in an update to agents yesterday.

“If a booking class is no longer available, the fare of the next higher booking class is automatically charged…this often results in price jumps that many customers are finding too high.

“Continuous Pricing enables a continuous price curve so that an almost unlimited number of additional fares can be offered between two booking classes,” the update stated, meaning that agents always have access to the lowest price currently available.

Lufthansa’s Continuous Pricing will be introduced as a first step for Europe fares in Economy and Business Class (excluding group fares) booked via the group’s Direct NDC API, SPRK and on each carrier’s website.

More information is available on the lufthansaexperts.com website.

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Source: traveldaily