TOURISM Whitsundays has created a new Trade Manager role to spearhead its domestic marketing within the travel industry, appointing former Daydream Island Director of Sales Suzy Bohan to the position.
Bohan is also well known to the industry through her previous role with Delta Air Lines, with Tourism Whitsundays CEO Tash Wheeler saying “with the international borders closed for the foreseeable future, travel trade is now heavily focused on the domestic market which is why it is crucial to have a team member dedicated to this important piece of the travel puzzle”.
“We also appreciate the importance of the domestic trade network and know that they are key to contributing to the Whitsundays’ recovery,” she said.
Bohan will be responsible for engaging with key travel agency groups “including Flight Centre, Helloworld and the various mobile travel networks,” Wheeler said, managing all trade activity and communication in an effort to increase the awareness of the Whitsundays region and sales for its tourism sector.
As well as increasing product knowledge of agents via training, identifying new opportunities for the Whitsundays with key trade partners, and product contracting, it is also anticipated the role will “help to enhance member engagement opportunities within the travel trade,” she added.
Bohan said she had felt a sense of “coming home” since starting at Tourism Whitsundays.
“The domestic trade network is a key ingredient to the recovery of our tourism industry and I look forward to helping the region and members navigate this important market sector,” she added.
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Source: traveldaily