WENDY Wu Tours has appointed Best Western executive Steve Richards to lead its Australian operations, taking over from previous general manager Andrew Mulholland whose departure was revealed last month (TD 21 Nov).
Until now the head of commercial at Best Western Australasia, Richards will join Wendy Wu’s Sydney office and report directly to London-based group ceo Joe Karbo.
“I am very excited to welcome Steve to lead Wendy Wu in Australia,” said Karbo.
“His track record of growth is exceptional, and with Steve at the helm I anticipate even stronger relationships with our trade partners, driving revenues through both consortia and independent retail agents,” he said.
Richards has 16 years’ experience in the travel industry, including roles as gm of sales and marketing at Best Western, state sales manager NSW/ACT at AAT Kings and national sales manager at The Travel Corporation’s then stand-alone brand Inspiring Journeys.
Richards said it was an exciting time to be joining Wendy Wu.
“The company has gone through rapid transformation over the past few years,” he said.
“The focus has been on technological improvements and enhancing our digital presence…
“Our strong relationship with trade partners is a key strategy in getting us to even greater heights.”
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Source: traveldaily